Walk Ins. They’re an important part of our business, right? New, fresh faces and canvases to show off your awesome skills! Walk ins are great if you’re trying to build your business behind the chair. But there comes a time when if you are relying entirely on walk ins to make money…you’re doing something very wrong. Not to mention walk ins are not always the the type of client you actually want in your chair.
Let’s think about this for a minute…what do you like to do most in the salon? Who do you enjoy having in your chair? What do you charge for your services? These are all questions to ask yourself so you can determine who your ideal client is. You want people in your chair that appreciate your time and skills. You want people that will pay what you are worth. You also don’t want to be stuck doing the things you least enjoy and have no passion for. Believe it or not, YOU have control over attracting your ideal client! There is one catch though…you have to do the work, and you might have to spend some money. Ever hear the phrase “You have to spend money to make money”? Well it’s true! And if you do it right, you’ll get a great return on your investment.
Before you go out and spend a ton of money to attract ideal clients, the best way to gain new business is to start with the clients you already have. ASK FOR REFERRALS!!! If you don’t ask, they won’t send. Create a referral program or client loyalty cards. Post special offers on social media for the people you’re already connected with and sweeten the deal if they send a friend to you. There are so many ways to do this, I could go on forever. Are you getting the picture? You can’t just sit back and wait for your phone to start blowing up if you haven’t invested the time and effort. And time will be your greatest investment. If you’re already independent, there are 2 things you should know:
1) The beautiful thing about being independent is that you can do whatever you want.
2) The bad thing about being independent is that you can do whatever you want.
So, for example, you don’t have any clients on Thursday. SWEET! DAY OFF! Just because you can. But then what did you do to gain new business? You didn’t even give yourself a chance to get a walk in, whom you could have re booked for a future appointment, and whom you could have asked for a referral. If you are so booked up that you are bending over backwards and working like a dog, by all means take the day off (and it might be time to raise your prices). But if you are trying to grow a business and get new clients YOU MUST SHOW UP! I can’t tell you how many times I’ve heard a stylist complain that they hardly get any walk ins. And it’s always the stylists that never show up to work or leave early because their day never filled in.
My point is whether you are independent or a commissioned stylist, there is a time to take full advantage of walk in clients. Like I said, everyone has to start somewhere. But if you have a year of experience or more and you’re relying heavily on walk in traffic to the salon #youredoingitwrong!